INFINITE MADNESS

When wine is in a can, it is protected from light and oxygen, allowing it to keep its original fruitiness, as if the wine was still in the cellar.

It is undeniable that the can offers another way of drinking; more informal, nomadic and relaxed. It allows to widen the occasions to consume wine: picnic, aperitif in a park, on a rock, outdoor events, vernissage… The can is also an ideal container for home. Without wanting to replace the bottle during a meal with friends, it allows you to drink a glass without guilt on a weekday evening. In addition, wine cans allow you to combine different wines for a dinner.

Each Madmed can contains 250ml of wine, or two 12.5cl wine glasses. Thus, 3 cans are equivalent to a bottle of wine (750ml).

250 ml = 2 glasses. 25 cl at 12° = 0,5g/L of alcohol.

When wine is in a can, it is protected from light and oxygen, allowing it to keep its original fruitiness, as if the wine was still in the cellar. All the aluminum cans used are coated on the inside to prevent the drink from coming into contact with the aluminum, thus avoiding any problem of metallic taste. The filling technology guarantees the perfect conservation of the wine in the can thanks to inertation under liquid nitrogen, which avoids the risk of oxidation.

The enemy of the can is SO₂. A high dose of SO₂ (+90mg/L) can alter the container and change the taste. This is why natural wine has no problem with alteration in the can.

Information about SO₂ : The maximum doses authorized by the European Union are the following :
30mg/L for natural wine
70mg/L for biodynamic wine
100mg/L for organic wine
150 mg/L for « technological » wine

The shelf life is 3 years. It is wonderfully adapted to fruity, light wines, and wines for pleasure.

With little or no sulfur protection (antioxidant and antibacterial role), natural wine in cans is protected from its two main enemies, oxygen and bacteria. It is therefore an ideal container for natural wine, just like a stainless steel tank.

Its lightness and compactness also generate a significant reduction of the carbon footprint for the actors of the distribution since it is possible to transport twice as much wine as a glass bottle with a comparable weight.
3 empty cans (750 ml) = 30g
1 empty wine bottle (750 ml) = 500g
By reducing the weight of our goods, we reduce the emissions caused by their transportation.

Contrary to popular belief, glass, which is often preferred to plastic, is not the most ecological solution if it is not recycled. Researchers from the University of Southampton have shown that the aluminum can is far superior to its competitors and that surprisingly, plastic is not so bad. According to their study published in December 2020, for pressurized containers, aluminum is more environmentally friendly than plastic and even more so than glass. Ian Williams is one of the two authors of the study. For him, it is without appeal, « if the current system of selling wine is maintained and aluminum cans are recycled, there is no doubt that it would be better for our environment to drink wine using an aluminum can as a container. And it’s even better if it’s recycled.

Aluminum cans are the most recycled container. On average, consumers recycle 45% of aluminum cans versus 25% of glass bottles. Recycling a ton of aluminum saves 96% of energy compared to only 26.5% for glass. Aluminum can be recycled endlessly and a large part of the aluminum produced to date is still in use today.